Email Marketing Manager

Company: Bob's Watches
Location: Newport Beach
Posted on: April 5, 2021

Job Description:

EMAIL MARKETING AND SMS MANAGERWe are a top luxury retail e-commerce Company sourcing an experienced Email and SMS Marketing Manager to join our team. This role serves as a key communicator of the voice of the brand by leveraging email and SMS communication tools. The Email and SMS Marketing Manager is a highly motivated, experienced individual with a passion for digital marketing. We offer a competitive compensation package, a dynamic work environment, and plenty of opportunities to grow with your job!
Why our team loves working at Bob's:

• Competitive compensation
• Dynamic, family-friendly work environment
• Free catered meals
• Company outings
• Growth opportunities
  Role Summary:The Email Marketing and SMS Manager develops and executes all email and SMS communication and engagement campaign strategies to drive revenue and grow customer base. As a strategist and coordinator of all online email marketing functions you will own the email marketing channel from templates, workflows, SMS, and campaign best practices.
  Core Responsibilities:
  • Create and manage promotional and engagement campaigns to grow email list organically.
  • Own the full email and SMS production process (e.g., planning, development, scheduling, testing, etc.).
  • Segment lists and target communication strategies based on behaviors (e.g., past email engagement, website interactions, content engagement, site page visits, etc.).
  • Develop communication content and design formatting and layout; collaborate with design team on graphics.
  • Manage Klaviyo and other technology systems used to create, generate, and distribute email and SMS campaigns. Marketo, MailChimp, Bronto, Hubspot, Salesforce CRM, platform experience is relevant.
  • Develop and optimize automated campaign flows.
  • Establish and maintain scalable processes to ensure best practices in campaign and lead management.
  • Develop and manage initiatives and contests that organically grow the email database.
  • Support cross-functional teams by developing and executing email marketing campaigns and other promotional projects.
  • Create and maintain reporting on marketing and sales activities that measure effectiveness and business impact; provide regular reporting to senior leadership on metrics, trends, and strategy.
  • Collaborate with stakeholders to develop effective communication calendar.
  • Monitor and maintain data quality within the marketing database.
  • Ensure ongoing optimal list deliverability. Receipt into inbox.
  • Mobile and Desktop
  • PC and Mac
  • Email Clients Requirements:
    • 5+ years email marketing platform/marketing automation experience (Klaviyo preferred, Listrack, Bronto, Marketo, etc.)
    • Experience with Adobe Creative Suite products (Photoshop, Illustrator, etc.), Sketch, and InVision a plus.
    • Analytical, solution-seeking mindset
    • Superior understanding of digital marketing strategy and best practices
    • Working knowledge of HTML & CSS and latest versions of applicable programs (Windows/Mac OS)
    • Ability to manage multiple projects at the same time and ensure timelines are met
    • Self-starter who is highly detail-oriented and an enthusiastic team player
    • Ability to work with highly technical cross-functional teams and thrive in a fast-paced, demanding environment
    • Excellent interpersonal and communication skills, both written and verbal
    • Bachelor's Degree, preferably in Marketing
      Details:
      • Location: Newport Beach, CA (Not Remote)
      • Full Time
      • $75,000 - $80,000 DOE
        ---Visit to learn more about who we are and what we do!

Keywords: Bob's Watches, Newport Beach , Email Marketing Manager, Advertising , Newport Beach, California