Sr Marketing Technology Analyst
Company: Pacific Life
Location: Newport Beach
Posted on: June 17, 2022
|
|
Job Description:
Job Description:
Pacific Life is investing in bright, agile and diverse talent to
contribute to our mission of innovating our business and creating a
superior customer experience. We're actively seeking a talented Sr.
Marketing Technology Analyst to join our Marketing Technology team
in Newport Beach, CA. This role can be on-site or 100% remote.
As a Sr. Marketing Technology Analyst, you'll play a key role in
Pacific Life's growth and long-term success by using your knowledge
of marketing automation technology/platforms, content management
systems, CRM systems, and data management tools to implement
marketing technology that supports more impactful customer
experiences and journeys. This is a new role on the Marketing
Technology team in the Retirement Solutions division. Your
colleagues will include Marketing Technologists and fellow
Marketing, Sales, and Customer Experience professionals.
How you will make an impact:
Deliver marketing technology solution designs and gap analysis, VoC
data analysis and recommendations, project scopes and timelines,
and research on industry, platform, or vendor trends.
Understand new marketing technology trends and opportunities and
make recommendations to enhance the organization's CX
competencies.
Create business cases for key opportunity areas to realize customer
and business value, working in close tandem with project leads and
cross-functional leaders.
Help lead cross-functional teams as they define a roadmap and
prioritize features, providing guidance on the impact marketing
technology decisions on overall project scope, cost, and
timelines.
The experience you will bring:
8+ years of experience in marketing technology management,
including implementation, integration, automation, and
personalization
3+ years of experience with account-based marketing (ABM) and/or
digital marketing strategies
Familiarity with tools such as Salesforce, Salesforce Marketing
Cloud, Adobe Experience Manager, Sales Enablement Platforms, and
Tableau
Background in using data to identify opportunities, define goals,
measure progress, inform recommendations
Track record of analyzing proposed journey experiences and
providing recommendations for marketing technology solutions and/or
additional required research
Experience independently managing multiple projects and adjust to
changing timelines and priorities
Familiarity with Agile development methodology a plus
What will make you stand out:
Ability to participate in strategic discussions around business
impact, value creation, and company strategy and translate this
into business requirements and research objectives as it relates to
Marketing Technology.
Understanding how to tailor communication and deliverables for
different stakeholders to facilitate decisions, gain consensus, and
ensure understanding across different channels and departments,
particularly in the case of competing interests and priorities.
Taking ownership of projects, working independently on multiple
simultaneous projects and dealing with ambiguity.
Experience in a Financial Services environment is a plus
You belong at Pacific Life
At Pacific Life we are committed to a culture of belonging, a space
where all employees are empowered to be authentic. One way we
cultivate an inclusive culture is through our employee connection
groups. The purpose of these employee-led groups is to offer a
place to build community, connection, camaraderie, and a sense of
belonging. Each group can be active in education, advocacy,
recruitment, and community building throughout our organization.
Learn more about our employee connection groups at
https://www.pacificlife.com/home/corporate-responsibility/diversity-equity-inclusion.html
Our workplace
We are a hybrid, digital-first workplace that encompasses flexible
work policies, inclusive space design, and innovative technology
solutions. At Pacific Life, we are challenging the status quo to
build the next normal.
Want to learn more about life at Pacific Life? Take an inside look
at our company culture: Instagram.com/lifeatpacificlife
#LI-CY1
#LI-Remote
How We Help You Succeed:
We're fostering a culture of shared values across our company by
providing generous compensation and comprehensive benefits that
allow our employees to find fulfillment and security in personal
life and career alike. These include:
Competitive Salary and Benefits
Work-Life Balance & Flexible Scheduling
Medical, dental, and vision as part our commitment to investing in
the health and wellbeing of our employees
Two retirement savings plans: 401k savings plan with company match
and Company Retirement Contribution (company-paid)
Generous PTO and holiday pay
Warm Colleagues & Inspiring Culture
EEO Statement:
Pacific Life Insurance Company is an Equal Opportunity /Affirmative
Action Employer, M/F/D/V. If you are a qualified individual with a
disability or a disabled veteran, you have the right to request an
accommodation if you are unable or limited in your ability to use
or access our career center as a result of your disability. To
request an accommodation, contact a Human Resources Representative
at Pacific Life Insurance Company.
Keywords: Pacific Life, Newport Beach , Sr Marketing Technology Analyst, Advertising , Newport Beach, California
Click
here to apply!
|