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Sr Marketing Technology Analyst

Company: Pacific Life
Location: Newport Beach
Posted on: June 17, 2022

Job Description:

Job Description:
Pacific Life is investing in bright, agile and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We're actively seeking a talented Sr. Marketing Technology Analyst to join our Marketing Technology team in Newport Beach, CA. This role can be on-site or 100% remote.

As a Sr. Marketing Technology Analyst, you'll play a key role in Pacific Life's growth and long-term success by using your knowledge of marketing automation technology/platforms, content management systems, CRM systems, and data management tools to implement marketing technology that supports more impactful customer experiences and journeys. This is a new role on the Marketing Technology team in the Retirement Solutions division. Your colleagues will include Marketing Technologists and fellow Marketing, Sales, and Customer Experience professionals.

How you will make an impact:
Deliver marketing technology solution designs and gap analysis, VoC data analysis and recommendations, project scopes and timelines, and research on industry, platform, or vendor trends.

Understand new marketing technology trends and opportunities and make recommendations to enhance the organization's CX competencies.

Create business cases for key opportunity areas to realize customer and business value, working in close tandem with project leads and cross-functional leaders.

Help lead cross-functional teams as they define a roadmap and prioritize features, providing guidance on the impact marketing technology decisions on overall project scope, cost, and timelines.

The experience you will bring:
8+ years of experience in marketing technology management, including implementation, integration, automation, and personalization

3+ years of experience with account-based marketing (ABM) and/or digital marketing strategies

Familiarity with tools such as Salesforce, Salesforce Marketing Cloud, Adobe Experience Manager, Sales Enablement Platforms, and Tableau

Background in using data to identify opportunities, define goals, measure progress, inform recommendations

Track record of analyzing proposed journey experiences and providing recommendations for marketing technology solutions and/or additional required research

Experience independently managing multiple projects and adjust to changing timelines and priorities

Familiarity with Agile development methodology a plus

What will make you stand out:
Ability to participate in strategic discussions around business impact, value creation, and company strategy and translate this into business requirements and research objectives as it relates to Marketing Technology.

Understanding how to tailor communication and deliverables for different stakeholders to facilitate decisions, gain consensus, and ensure understanding across different channels and departments, particularly in the case of competing interests and priorities.

Taking ownership of projects, working independently on multiple simultaneous projects and dealing with ambiguity.

Experience in a Financial Services environment is a plus

You belong at Pacific Life
At Pacific Life we are committed to a culture of belonging, a space where all employees are empowered to be authentic. One way we cultivate an inclusive culture is through our employee connection groups. The purpose of these employee-led groups is to offer a place to build community, connection, camaraderie, and a sense of belonging. Each group can be active in education, advocacy, recruitment, and community building throughout our organization. Learn more about our employee connection groups at

Our workplace
We are a hybrid, digital-first workplace that encompasses flexible work policies, inclusive space design, and innovative technology solutions. At Pacific Life, we are challenging the status quo to build the next normal.
Want to learn more about life at Pacific Life? Take an inside look at our company culture:


How We Help You Succeed:
We're fostering a culture of shared values across our company by providing generous compensation and comprehensive benefits that allow our employees to find fulfillment and security in personal life and career alike. These include:

Competitive Salary and Benefits

Work-Life Balance & Flexible Scheduling

Medical, dental, and vision as part our commitment to investing in the health and wellbeing of our employees

Two retirement savings plans: 401k savings plan with company match and Company Retirement Contribution (company-paid)

Generous PTO and holiday pay

Warm Colleagues & Inspiring Culture

EEO Statement:
Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

Keywords: Pacific Life, Newport Beach , Sr Marketing Technology Analyst, Advertising , Newport Beach, California

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