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Writer (Hair Brand)

Company: Premier Executive Recruiting
Location: Newport Beach
Posted on: August 2, 2022

Job Description:

Write! Write like the wind! Your long-form content strategy will be the voice of a brand and enhance the lives of individuals struggling through the personal journey of hair loss.
Alopecia. Chemotherapy. Postpartum hormonal changes. Male or female pattern baldness... Hair loss is a highly personal journey that has touched the lives of countless individuals. Our recruiting agency has partnered with a renowned founder-led brand that has repositioned themselves from an alternative hair company and expanded as a brand that offers a variety of hair loss solutions with a mission to enhance lives through their product offerings, educational content, and multiple philanthropic programs.
This founder-led brand has had 50% growth the past two years in a row. If you're looking to make an impact and be a "brand builder" this could be the role for you! The ideal candidate is an expert to create impactful and informative written and video content - articles, eBooks, newsletters, YouTube video scripts, etc. You'll make an impact in their lean and growing organization by implementing new processes to scale up the brand's content strategy.

  • Write and publish content: 3 articles weekly, eBooks quarterly, monthly newsletters
  • Utilize empathy and a "Journalist mindset" to interview individuals gathering information on their hair loss journeys and share their story
  • Spearhead strategy for catchy titles and topics
  • Strong writing skills and presenting final drafts to Marketing leadership (does not require constant edits)
  • Partner with videographer to create visual content based on articles/supporting articles; write scripts for videographer
  • Take and edit photographs to support your articles; capture "real images" that relate to the audience
  • Implement informational email flow to support sales prior to purchase. Partner with Sales to create resources/content that answer frequently asked questions
  • Implement informational email flow to support customer post-purchase in maintaining their products
  • Partner with Social Agency on topics and approval of how to promote content you've created
  • Utilize HubSpot to review metrics, track the success of articles and pivot strategy based on what is/is not working
    Qualifications:
    • 5 years' experience in CPG (beauty industry preferred)
    • Thrives in an entrepreneurial startup/founder-led brand environment
    • Proven track record concepting, writing, editing and tracking success of blogs/e-books/articles/email campaigns
    • Highly creative with the ability to write informative articles and ideate titles with a catchy hook Strong interpersonal communication skills to interview individuals and create content sharing their individual journeys with hair loss
    • Ability to work collaboratively with a team to brainstorm ideas as well as work individually and get the job done.
      This hybrid-based role is both remote and in the Orange County office to partner with the Founder, Marketing, Sales and Videographer to create content.
      Premier Executive Recruiting specializes in pairing beauty industry vetted talent with innovative beauty brands, suppliers, and manufacturers. We've built our reputation on providing unparalleled service, deep industry knowledge, and impactful matches. We've made beauty recruiting better---elevated.

Keywords: Premier Executive Recruiting, Newport Beach , Writer (Hair Brand), Advertising , Newport Beach, California

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