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Public Relations Coordinator

Company: Godfrey Social PR
Location: Newport Beach
Posted on: August 8, 2022

Job Description:

Public Relations & Influencer Coordinator Qualifications:

  • Bachelor's degree in marketing, journalism, PR, communications, or related field preferred
  • 2-3 years of PR, influencer marketing and/or related experience required
  • Strong organizational written, and communication skills
  • Must have interest and understanding in lifestyle + family products, health + wellness industry, beauty + fashion, and social media
  • Knowledge of measurement metrics for success
  • Experience with and/or understanding of influencer marketing tools
  • Works well in a collaborative and fast-paced environment
  • Comfortable with Zoom video meetings and presentations
  • Experience managing multiple client accounts at a time
  • Forward thinking and in tune with trends in the relevant fields - able to present fresh ideas to clients
  • Efficient in creating Google Sheets and presentations
  • Multi-tasker able to manage multiple projects at once
  • Experience with digital and/or social media advertising is a plus
  • Social media management experience is a plus
  • Seeking someone who desires and loves working in an entrepreneurial environment where creativity and big ideas are welcome and expectedResponsibilities
    • Work alongside PR team and clients to develop an influencer strategy that will be critical for the client's brand growth
    • Lead the execution of influencer strategy and campaigns for GSPR client roster -increasing brand awareness, and engagement
    • Lead influencer campaigns from ideation and pitching to campaign execution, including paid engagements, negotiations, sample management, and unpaid seeding
    • Identify and build relationships with influencers/celebrities/talent that align with GSPR's clients' brand values
    • Lead and manage outreach and daily internal and client email and communications
    • Lead contract negotiation with talent and/or their agents/managers, ensuring clear scope of work and alignment on deliverables
    • Develop and pitch creative, engaging story angles, and content guidelines to develop impactful influencer shares
    • Track and report on all influencer activities during and after all paid/unpaid engagements to share with clients
    • Working cross departmentally with PR and marketing

Keywords: Godfrey Social PR, Newport Beach , Public Relations Coordinator, Advertising , Newport Beach, California

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