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Marketing Specialist

Company: CBRE Group, Inc.
Location: Newport Beach
Posted on: September 21, 2022

Job Description:

JOB SUMMARY - -Recommends and implements strategies to achieve digital marketing goals for a leading multifamily brokerage team. Responsible for strategic input to increase team's presence, value-add content and engagement on all digital platforms.ESSENTIAL DUTIES AND RESPONSIBILITIES - -Creates a wide variety of template, company-sanctioned marketing materials that may include maps, advertisements, demographic reports and executive summary brochures for in-house and client presentations using advanced desktop, graphic, and mapping software.Reviews internal and external collateral materials, proofreads content, ensures appropriate branding and approves materials for final distribution.Prepares presentations and proposals for new business development providing recommendations with a focus on ensuring that all materials meet established standards as to branding and messaging.Assists in the coordination and implementation of marketing strategies and performs research and analysis to support those strategies.Create relevant content based on team's activity, targets, and initiatives. - -Manage digital content calendar and all digital assets.Schedule and coordinate videos and photoshoots for content, including providing outlines and agendas and working with any appropriate vendors needed.Engage with followers, connections, and other relevant industry leaders to increase presence on all digital platforms.Track and analyze all digital marketing activity/KPIs and effectively implement data to all marketing efforts.Provides quality control for mass e-mail broadcasts, ensuring that appropriate branding, content, and formatting are used.Other duties may be assigned.SUPERVISORY RESPONSIBILITIES - -No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance, and/or training to coworkers. May coordinate and assign tasks to co-workers within a work unit and/or project.

Keywords: CBRE Group, Inc., Newport Beach , Marketing Specialist, Advertising , Newport Beach, California

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