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Value-Add Marketing Specialist

Company: Pacific Life Insurance Company
Location: Newport Beach
Posted on: May 23, 2023

Job Description:

Job Description:

Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We're actively seeking a talented Value-Add Marketing Specialist to join our Marketing Strategy Team in Newport Beach, CA. This role can be on-site or hybrid.

As a Value-Add Marketing Specialist, you'll play a key role in Pacific Life's growth and long-term success by developing and executing value-add and practice management marketing campaigns to generate brand awareness, promote thought-leadership expertise, and support the marketing of life insurance product solutions and concepts. You will fill a new role on the Marketing Strategy team in the Consumer Markets Division (CMD). Your colleagues will include Product Marketing Strategists, Relationship Managers, and fellow Marketing professionals. You will work closely with the Advanced Designs Unit (ADU) to ensure the content drives engagement and educates customers on advanced concepts across distribution channels.

How you will make an impact:

  • Collaborate with ADU to transform raw content into polished marketing assets
  • Execute value-add and practice management content, campaigns, and webinars using print, digital, social, advertising, and event media
  • Formulate the campaign strategy, and identify deliverables, communication mediums, resource needs, timelines, and desired metrics
  • Manage content calendars and promote continuing education materials, white papers, national webinars, blogs, podcasts, and field/firm requests in a timely manner
  • Work with other divisions to optimize resources and create content that can serve customers across the organization
  • Develop new and manage existing value-add marketing materials such as women & wealth, social selling, and practice management
  • Responsible for keeping campaigns and projects on track

    The experience you will bring:
    • 5+ years of marketing experience with a degree in marketing, communications, or a related field
    • Exceptional communication skills, both oral and written, with excellent time management and organizational abilities
    • Proven success in designing and executing innovative marketing campaigns across various channels, including digital, print, social media, web, and events
    • A highly motivated self-starter with an attitude that gets things done
    • Demonstrated ability to work independently and use data and analytics to make informed decisions
    • Strong collaboration skills with the ability to work effectively across functional areas
    • Demonstrated creativity and problem-solving skills, with a talent for generating fresh ideas
    • Ability to thrive in a fast-paced environment, managing multiple priorities and projects simultaneously
    • Proficiency in Microsoft Office tools

      What will make you stand out:
      • Experience with building relationships and working with clients
      • Proficient in writing creative briefs for marketing campaigns
      • Industry knowledge and experience with life insurance or financial services
      • A quick learner with a passion for marketing and demonstrated adaptability

        You belong at Pacific Life

        At Pacific Life we are committed to a culture of belonging, a space where all employees are empowered to be authentic. One way we cultivate an inclusive culture is through our employee connection groups. The purpose of these employee-led groups is to offer a place to build community, connection, camaraderie, and a sense of belonging. Each group can be active in education, advocacy, recruitment, and community building throughout our organization. Learn more about our employee connection groups at

        Want to learn more about life at Pacific Life? Take an inside look at our company culture: #LI-AJ1

        Base Pay Range:

        The base pay range noted provides a basis to determine the appropriate offer dependent upon several factors including but not limited to geographic location, experience, skills, education and pay equity. Also, most employees are eligible for additional incentive pay.

        $77,300.00 - $96,600.00 - $125,600.00

        Your Benefits Start Day 1

        Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.

        • Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
        • Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
        • Paid Parental Leave as well as an Adoption Assistance Program
        • Competitive 401k savings plan with company match and an additional contribution regardless of participation

          EEO Statement:

          Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

Keywords: Pacific Life Insurance Company, Newport Beach , Value-Add Marketing Specialist, Advertising , Newport Beach, California

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