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Marketing Manager

Company: D Link USA
Location: Orange
Posted on: November 13, 2019

Job Description:

ABOUT D-LINK D-Link is a global leader in connecting people, businesses and cities. We aim to connect more homes, small businesses, medium to large-sized enterprises, and service providers. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP surveillance, and cloud-based network management. An award-winning designer, developer, and manufacturer, D-Link has grown from a group of seven friends since its founding in 1986 in Taiwan to more than 2,000 employees worldwide. JOB SUMMARY As the Marketing Manager, you will own D-Link's business products marketing function. You'll collaborate with leadership, sales, product and external vendors on developing and driving our marketing programs. You will lead strategy, development, and tactical execution of marketing plans to drive new business growth, sales enablement/pipeline acceleration, and reinforce our brand story. You'll be proactive, take full ownership of your responsibilities, and be comfortable rolling up your sleeves and creating a diverse range of content including presentations, customer success stories and more. Most importantly you are a highly collaborative, outcome-oriented professional with experience marketing an enterprise technology solution. What You'll Do Develop compelling positioning and messaging to target personas and industries Define and drive marketing programs to generate/accelerate/reactivate sales pipeline across various stages of the buying cycle and to the various personas Translate value propositions into impactful sales enablement, including pitch decks, case studies, sales sheets, videos, collateral, white papers and more. Know the market for enterprise grade networking solutions and the markets it serves, monitor industry trends and keep a close eye on competitors Develop, implement, and iterate on full lifecycle B2B demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences to enable the sales team to qualify and win deals faster. Spearhead content and programs that foster D-Link's thought leadership in the industry, resulting in higher product and solution awareness Direct social media presence for the company (Instagram, LinkedIn, Twitter, Facebook) Own planning and coordination of industry trade shows Write creative briefs and collaborate with internal design team What we're looking for: 5 years relevant B2B marketing experience Lead generation and nurture experience Experience with customer segmentation, profiling and targeting A brilliant positioner, building assets that are clear, concise, and consumable Strategic and tactical, creative and disciplined, enjoys working at the big picture and detailed levels Great written and oral communication skills Able to translate complex technical concepts into meaningful business outcomes Strong interpersonal skills; a great partner to sales, product management and able to build strong relationships across functions Cross-channel experience with the distribution, DMR and retail channels desire Ability to communicate effectively at all levels of the organization and in public forums Able to work independently towards defined goals Experience with SMB customer segmentation, profiling, and targeting Strong project and program management skills Experience in the networking is a big plus Must have working knowledge of Salesforce, Pardot Must be proficient in Excel and Powerpoint Please submit a resume and salary requirements. EMPLOYMENT PRACTICES D-Link utilizes a wide variety of recruiting practices. Please note that individuals submitting resumes online, via email, fax, or by mail are not considered applicants for employment until a completed employment application form is signed (typically at the time of interview). Although we thank all applicants for applying only those that are selected for an interview will be contacted, therefore no calls please. The positions posted are not open to any recruiters or placement agencies. D-Link is an Equal Opportunity Employer. Job Type: Full-time

Keywords: D Link USA, Newport Beach , Marketing Manager, Advertising , Orange, California

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