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Vice President, Global Loyalty

Company: PREFERRED HOTEL GRP
Location: Newport Beach
Posted on: September 24, 2022

Job Description:

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Vice President, Global Loyalty Full-time Regular California, Newport Beach, CA, US 14 days ago Requisition ID: 1248 GENERAL SUMMARY -The Vice President, Global Loyalty leads the company strategy and delivery of I Prefer Hotel Rewards loyalty program, encompassing marketing, operations, program delivery, partnerships, alliances, and program extensions and evolution. The Vice President, Global Loyalty is responsible for driving program revenues and profitability across all primary B2C / B2B channels of engagement, and for setting a vision for future growth.ORGANIZATIONAL RELATIONSHIPUnder the supervision of the SVP, Marketing, the Vice President, Global Loyalty works closely with Regional Marketing Directors, Brand Creative, Global Marketing, Corporate Communications, Area/Regional Managing Directors, Hotel Revenue Optimization Directors, and the Reservations, Administration, Contracts, VIP Desk and Finance departments. The Vice President, Global Loyalty will also have frequent contact with participating I Prefer member hotels. -DUTIES & RESPONSIBILITIES---Collaborate with the SVP, Marketing and other company leaders on the vision and development of the I Prefer value proposition, benefits and cost structure to ensure optimal hotel engagement and program revenue.---Own the execution of agreed initiatives detailed in the I Prefer business plan, ensuring regular review with key business leaders to adjust (stop, continue, start) as appropriate.---Serve as the primary day-to-day business owner for program growth and management of the loyalty, including, but not limited to: member benefits, acquisition, redemption, hotel training, engagement, security, privacy (PII) and compliance (ADA / GDPR)---Create a culture of service by listening to the voice of the customer, turning insights into action, and developing a best-in-class member service team. Establish service standard and measures for hotels,---Develop, evaluate, and prioritize loyalty program opportunities to best direct finite resources and optimize the financial return on the loyalty investments and activities.---Own and manage I Prefer P & L to ensure the delivery of company I Prefer goals for revenue, profitability and cost management. ----Analyze program performance, establish company-wide KPIs with respect to core areas of B2B / B2C customer engagement (i.e. revenues, acquisition, redemption, etc.) and experience (trade certification %, B2C satisfaction scores for I Prefer, etc.) ----Set the strategic roadmap for the evolution of the loyalty management technology platform from a features, benefits, and application standpoint. Partner closely with IT, Finance, 3rd party technology partners, and others to design the technology roadmap and timeline, manage cross-functional projects, and deliver on business objectives---Optimize platform utilization across member lifecycle (onboarding, activation, re-engagement) for B2B and B2C audiences. Platforms to include brand.com, analytics, IBE, Mobile, CRM and L&D. ----In collaboration with the SVP, Marketing and other key functions, design and execute a robust customer-first engagement strategy to elevate I PREFER as a point of competitive advantage.---In partnership with Marketing leadership, design and implement the program approach to audience and identity management, security protocols, media optimization, measurement frameworks and attribution models. ----Represent the brand at key industry events, positioning I Prefer and Preferred Hotels & Resorts as a leader in loyalty for independent hotels. ----Lead the I Prefer Marketing, Operations, and Engagement Specialist teams; Provide mentorship and development opportunities to ensure optimal succession planning. -QUALIFICATIONS---Strong team leader and team player. Craves opportunities to "build something amazing together"---Cultivates a culture of innovation, and knows that ideas can come from anywhere---Ability to persuade and influence stakeholders---Ability to prioritize when faced with limited resources---Demonstrated team development and retention ----Demonstrated analytical skills and ability to communicate results and recommendations for improvement---Ability to solve problems pragmatically, and energized by both large and small innovations---Ability to communicate clearly and compellingly, both orally and in writing, including industry speaking engagements---Customer service orientation---Bachelor's degree from a four year college or university required. MBA desired (Marketing, Operations, or Finance concentration)---Minimum of 7-10 years of marketing and loyalty program experience. Hospitality or travel experience a plus.REQUIRED TRAINING1.I Prefer Loyalty Management System2.Microsoft CRM -3.SynXis Voice Agent4.PowerBI5.Business ObjectsDISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Keywords: PREFERRED HOTEL GRP, Newport Beach , Vice President, Global Loyalty, Executive , Newport Beach, California

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