Assistant Manager, Social Media (Influencer)
Company: Chipotle Mexican Grill
Location: Newport Beach
Posted on: January 19, 2023
Job Description:
Assistant Manager, Social Media (Influencer)
(22034030)DescriptionCULTIVATING A BETTER WORLDFood served fast
does not have to be a typical fast-food experience. Chipotle has
always done things differently, both in and out of our restaurants.
We are changing the face of fast food, starting conversations, and
directly supporting efforts to shift the future of farming and
food. We hope you will join us as we continue to learn, evolve, and
shape what comes next on our mission to make better food accessible
to everyone.THE OPPORTUNITYWe're looking for a connected,
passionate, creative Influencer Assistant Manager to develop and
manage Chipotle's relationships with influencers and celebrities.
You will strategize and develop a program that drives culture,
increases brand relevancy and awareness, and encourages influencers
to talk about Chipotle in an authentic way. You'll work with our
Social Listening, PR, and Partnerships teams to amplify daily
engagements and identify bigger opportunities to drive conversation
and buzz. You will dig in with communities who love Chipotle and
find ways to show up for those groups through core insights and key
players.You'll be energized by our iconic brand and organizational
culture with a desire to play a pivotal role on a team of fellow
culture-hunters and Chipotle enthusiasts. As Social Media Manager,
you'll collaborate with partners across the Marketing,
Communications, Legal, and Product Departments and report directly
to our Manager - Social, Community & Web3.WHAT YOU'LL DO
- Identify, secure, and manage relationships with influencers and
celebrities to connect Chipotle with culturally relevant
people
- Broker all influencer deals, partnering with cross-functional
teams to optimize impact for each agreement
- Partner with influencer strategy agency to manage success of
the program and drive brand relevancy through influencer
- Monitor the daily cultural pulse related to the brand,
including DMs and mentions on all social media channels in
partnership with Social Media Content Manager
- Partner with PR and Social Listening to respond to and amplify
daily opportunities with high-profile accounts in unique ways
- Support Partnerships team, including Athletes, Gamers, and
Musicians
- Support community-focused projects, identifying key players in
core and niche communities with Chipotle audience overlap
- Lead and evolve the Chipotle Celebrity Card program with
measurable ROI
- Develop and advise on influencer support strategies for
national and local campaigns with a deep understanding of the
overall digital and brand marketing programs
- Monitor engagement of influencer content to build insights and
report on performance
- Work with Creative team to produce custom, branded items for
individuals
- Manage catering and delivery orders for influencer events
- Understand and maintain compliance with proper FTC guidelines
for influencer activations
- Challenge the status quo and aim to be a first-to-market brand
when opportunities arise
- Use influencer tracking platform to build and maintain
organized influencer data
- Submit communication to share owned and earned social media
content and news internally in daily communicationsWHAT YOU'LL
BRING TO THE TABLE
- Bachelor's Degree in Communications, Public Relations,
Marketing, Advertising, or Business preferred
- 3-5 years of experience in influencer or social media marketing
for a brand or agency
- Passion for developing innovative, disruptive, and
first-to-market influencer marketing strategies
- Passion for Chipotle and the restaurant industry with a proven
track record of influencer, social media, and/or digital
marketing
- Extensive knowledge of the influencer-marketing landscape,
including industry trends and relationships with influencers of
varying verticals
- Ability to multitask and juggle multiple requests and projects
in a fast-paced environment
- Strong organizational and time management skills
- Ability to work independently as well as collaboratively
- Comfortable socializing and representing the brand in public
settings
- Self-starter who thrives in ambiguityWHO WE AREChipotle Mexican
Grill, Inc. (NYSE: CMG) is cultivating a better world by serving
responsibly sourced, classically cooked, real food with wholesome
ingredients without artificial colors, flavors or preservatives.
Chipotle has over 3,000 restaurants in the United States, Canada,
the United Kingdom, France and Germany and is the only restaurant
company of its size that owns and operates all its restaurants.
Chipotle is ranked on the Fortune 500 and is recognized on the 2022
list for Fortune's Most Admired Companies. With over 100,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
www.chipotle.comPAY TRANSPARENCYA reasonable estimate of the
current base salary range for this position is $72,000 to $97,000.
You are also eligible for annual cash bonuses and equity awards
based upon performance and other factors. Actual compensation
offered may vary depending on skill level, experience, and/or
education. Chipotle offers a competitive total rewards package,
which includes medical, dental, and vision insurance, 401k, sick
leave, vacation time, and much more. Visit
https://jobs.chipotle.com/benefitsChipotle Mexican Grill is an
equal opportunity employer that values diversity at all levels. As
a people-first company rooted in values, our purpose extends beyond
serving nutritious food using real ingredients. It means hiring
world-class individuals and fostering a culture that champions
diversity, ensures equity, and celebrates inclusion. All qualified
applicants, regardless of personal characteristics, are encouraged
to apply.Qualified applicants with disabilities may be entitled to
reasonable accommodation under the terms of the Americans with
Disabilities Act and/or certain state or local laws. Please contact
ADAaccommodations@chipotle.com if you need assistance or an
accommodation due to a disability.Primary Location: California -
Newport Beach - 9998 - 610 Newport Office-(09998)Work Location:9998
- 610 Newport Office-(09998)610 Newport Center DriveNewport Beach
92660
Keywords: Chipotle Mexican Grill, Newport Beach , Assistant Manager, Social Media (Influencer), Executive , Newport Beach, California
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