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Assistant Manager, Social Media (Influencer)

Company: Chipotle Mexican Grill
Location: Newport Beach
Posted on: January 19, 2023

Job Description:

Assistant Manager, Social Media (Influencer) (22034030)DescriptionCULTIVATING A BETTER WORLDFood served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.THE OPPORTUNITYWe're looking for a connected, passionate, creative Influencer Assistant Manager to develop and manage Chipotle's relationships with influencers and celebrities. You will strategize and develop a program that drives culture, increases brand relevancy and awareness, and encourages influencers to talk about Chipotle in an authentic way. You'll work with our Social Listening, PR, and Partnerships teams to amplify daily engagements and identify bigger opportunities to drive conversation and buzz. You will dig in with communities who love Chipotle and find ways to show up for those groups through core insights and key players.You'll be energized by our iconic brand and organizational culture with a desire to play a pivotal role on a team of fellow culture-hunters and Chipotle enthusiasts. As Social Media Manager, you'll collaborate with partners across the Marketing, Communications, Legal, and Product Departments and report directly to our Manager - Social, Community & Web3.WHAT YOU'LL DO

  • Identify, secure, and manage relationships with influencers and celebrities to connect Chipotle with culturally relevant people
  • Broker all influencer deals, partnering with cross-functional teams to optimize impact for each agreement
  • Partner with influencer strategy agency to manage success of the program and drive brand relevancy through influencer
  • Monitor the daily cultural pulse related to the brand, including DMs and mentions on all social media channels in partnership with Social Media Content Manager
  • Partner with PR and Social Listening to respond to and amplify daily opportunities with high-profile accounts in unique ways
  • Support Partnerships team, including Athletes, Gamers, and Musicians
  • Support community-focused projects, identifying key players in core and niche communities with Chipotle audience overlap
  • Lead and evolve the Chipotle Celebrity Card program with measurable ROI
  • Develop and advise on influencer support strategies for national and local campaigns with a deep understanding of the overall digital and brand marketing programs
  • Monitor engagement of influencer content to build insights and report on performance
  • Work with Creative team to produce custom, branded items for individuals
  • Manage catering and delivery orders for influencer events
  • Understand and maintain compliance with proper FTC guidelines for influencer activations
  • Challenge the status quo and aim to be a first-to-market brand when opportunities arise
  • Use influencer tracking platform to build and maintain organized influencer data
  • Submit communication to share owned and earned social media content and news internally in daily communicationsWHAT YOU'LL BRING TO THE TABLE
    • Bachelor's Degree in Communications, Public Relations, Marketing, Advertising, or Business preferred
    • 3-5 years of experience in influencer or social media marketing for a brand or agency
    • Passion for developing innovative, disruptive, and first-to-market influencer marketing strategies
    • Passion for Chipotle and the restaurant industry with a proven track record of influencer, social media, and/or digital marketing
    • Extensive knowledge of the influencer-marketing landscape, including industry trends and relationships with influencers of varying verticals
    • Ability to multitask and juggle multiple requests and projects in a fast-paced environment
    • Strong organizational and time management skills
    • Ability to work independently as well as collaboratively
    • Comfortable socializing and representing the brand in public settings
    • Self-starter who thrives in ambiguityWHO WE AREChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has over 3,000 restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.comPAY TRANSPARENCYA reasonable estimate of the current base salary range for this position is $72,000 to $97,000. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact if you need assistance or an accommodation due to a disability.Primary Location: California - Newport Beach - 9998 - 610 Newport Office-(09998)Work Location:9998 - 610 Newport Office-(09998)610 Newport Center DriveNewport Beach 92660

Keywords: Chipotle Mexican Grill, Newport Beach , Assistant Manager, Social Media (Influencer), Executive , Newport Beach, California

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