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Marketing Director

Company: Stealth Startup
Location: Newport Beach
Posted on: September 12, 2023

Job Description:

Overview: We are on the hunt for an exceptional Marketing Director to join our team. The Director will be the driving force behind defining and implementing our Go-To-Market strategies to boost our growth as we scale globally. The ideal candidates expertise in building targeted account-based marketing strategies, campaigns, and programs will be instrumental in reaching out to our target vertical segments, with business outcomes and multiple plays at the core of their focus. In addition to leading our marketing team, they will be responsible for streamlining operational processes by optimizing reporting and developing a cutting-edge marketing tech stack that will support the organization's growth plans.Responsibilities:

  • Develop and implement a comprehensive marketing strategy that aligns with business objectives, target audience, and brand messaging.
  • Lead creative marketing initiatives, including content development, branding, and creative design to ensure that all marketing efforts reflect the company's brand and message.
  • Develop and execute lead generation strategies that drive pipeline growth on a global scale.
  • Develop and execute effective SEO/SEM Strategies
  • Prioritize the customer journey and segmentation when generating leads and ensure that they can be tracked through to revenue.
  • Define and own KPIs for targets and growth, tracking daily, weekly, and monthly performance metrics and iterating quickly to optimize, proactively detect, and course correct.
  • Analyze marketing data to measure campaign effectiveness, optimize marketing programs, report on ROI, and regularly report on marketing metrics to executive leadership.
  • Manage and lead a team of marketing professionals, including creative and technical specialists.
  • Work closely with sales and other departments to develop and execute targeted marketing campaigns to support sales and the organizations overall objectives.
  • Develop and maintain relationships with key partners and vendors to drive joint marketing efforts.
  • Manage the company's digital properties, ensuring they are up-to-date and effective.Minimum Requirements:
    • Bachelor's degree in marketing, communications, or a related field.
    • A minimum of 8 years of experience in B2B marketing (required), preferably in the SaaS or technology industry.
    • Possess a deep passion and expertise in developing and optimizing a high-converting inbound marketing funnel (specifically tailored to the cloud business with a focus on M365/Azure).
    • Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
    • Strong leadership and management skills, with experience leading and motivating a team.
    • Proficient technical and creative marketing knowledge (must possess basic dev literacy).
    • Experience with both creative and technical marketing initiatives, including content creation, SEO, PPC, and social media.
    • Excellent communication and collaboration skills, with the ability to work effectively with sales and other departments.
    • Strong analytical skills, with the ability to analyze and interpret data to measure marketing effectiveness.Preferred Requirements:
      • Solid understanding of cloud technologies, Microsoft products, and services, and the ability to translate technical features into compelling marketing messages.
      • High emotional intelligence and adaptability.
      • Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
      • Experience working with sales teams and a track record of successfully driving lead generation and customer acquisition through marketing efforts.
      • A natural curiosity to identify new trends and patterns in data that can inform future strategy.Benefits:100% HMO Healthcare CoverageVision and Dental Insurance401(k) plan with a 4% matchEmployee assistance program (EAP)Paid time off + sick pay + paid holidays(MS) Certification Reimbursement ProgramEstimated salary range: $150K - $215K (*DOE)*We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation/gender identity, or any other characteristic protected by applicable law.

Keywords: Stealth Startup, Newport Beach , Marketing Director, Executive , Newport Beach, California

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