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Digital Marketing Manager

Company: LifePharm
Location: Irvine
Posted on: November 12, 2019

Job Description:

JOB DESCRIPTIONLifePharm is seeking a self-motivated and results focused expert to join our digital marketing team as the digital marketing manager. In this position, you will manage our acquisition marketing channels including SEO, content marketing, paid search and paid social.As LifePharm's digital marketing manager you will drive brand awareness, generate engagement and support sales using digital marketing tools. Your ability to strategize and execute on plans will be essential to your success.Essential FunctionsCollaborate with team to define strategy, data reporting and employee growth opportunities.Ensure planning and executional excellence for digital touch points, from acquisition to retention & engagement, across a consumer s journey, including content, SEO, display and paid media. Balance strategies for new & returning users to optimize LTV and ROI.Own the paid funnel for several business goals, using data to optimize, expand and test targets/keywords, creative and copy, bids and budgets, landing pages, etc.Ensure future-state mindset to be digitally relevant, researching and act upon emerging industry and consumer digital media trends.Develop and maintain a digital calendar and database of assets (creative, content, etc.) to drive engagement, sales and retention.Develop and communicate ideas for improving strategies, practices and approaches, and lead the successful implementation of those ideas.Qualifications/Knowledge, Skills, & Abilities Requirements4+ years of experience in digital marketing positions, with increasing responsibility.Experience within a Network Marketing company is highly preferred. Experience in driving success through performance marketing a must.Experience managing a team, setting goals and ensuring employee success.Mastery of core digital channels such as PPC, display, SEO and paid social essential.Deeply analytical and data driven, yet able to balance art and creative; Candidate should be proficient with CPA, LTV, attribution models, and cohort analysis. Experience with Omniture and Google Analytics is desired.LifePharm's mission is to offer a sustainable income and heathy living for anyone. Partnering closely with our independent business owners, LifePharm offers a line of egg biofactor nutritionals that can reconfigure the aging process of your DNA. Our goal is to ultimately redefine what aging looks like and develop the optimal longevity solutions. Our Core Values:Lifepharm expects all employees to exemplify the following core values: - - - - - - - - -We think BIIG -B- BalanceBalance means finding the right balance between the company's and customer's needs. -Put yourself in the customers' shoes while doing what's best for the company. -I- IntegrityIntegrity means being honest and trustworthy in everything we do. This includes the quality of products we create, the commissions we payout, and the decisions we make.I- InnovationInnovation means to deliver results above and beyond expectations for customers, managers, and stakeholders. -Constantly think outside of the box to come up with new ideas, and to improve and simplify existing situation.G- GrowthGrowth means to identify, focus, and engage on the strengths of our people and products. By combining on our strengths, we can accelerate the growth of the company.

Keywords: LifePharm, Newport Beach , Digital Marketing Manager, Executive , Irvine, California

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