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Director of Consumer Marketing

Company: OrthoFX
Location: Irvine
Posted on: November 13, 2019

Job Description:

At OrthoFX we believe patients deserve to achieve straight teeth with no fine print and no surprises, with face-to-face dentistry that"---s convenient, honest and technologically advanced.We are a premium direct-to-consumer clear aligner brand that launched in June with the intent to revolutionize the Orthodontic industry through a modern approach to straightening teeth. OrthoFX is the first clear aligner brand to focus on the consumer"---s end-to-end experience: offering face-to-face doctor care, clear-cut pricing and trusted results. Founded by a team of former Invisalign and Philips Oral Care executives, OrthoFX brings decades of clear aligner expertise to a digital generation. With dual headquarters in Irvine, CA and Fremont, CA we are actively searching for our newest marketing team leader.About this OpportunityOrthoFX is searching for an experienced Director of Consumer Marketing to join our dynamic and quickly growing team. You will report to the Head of Marketing, serve as a key member of the Marketing Leadership Team and will be responsible for building and leading the consumer marketing function. This role will collaborate closely with Sales, Product Development, Doctor Channel Marketing, Retail Marketing, Technology and the Executive Team.Responsibilities:Create overall direct to consumer omnichannel marketing strategy that meets business objectives as well as ensuring the brand moves forward in alignment with company direction.Build, implement and execute CRM strategy. Partnering with and integrating Inside Sales partners to capture prospects from all levels of the sales funnel to efficiently and effectively drive case conversion while maintaining the highest levels of patient experience and brand value at all times.Create an organizational structure for the consumer marketing team. Attract, select, develop and train a team that executes the consumer strategy and thrives within OrthoFX.Identify and gain buy-in for new initiatives and optimization opportunities to maximize KPI"---s based on historical and trending sales, web, search, retention and CRM data. Partner with relevant teams to consistently track and present metrics.Drive consistent focus on case conversion working with appropriate internal partners and teams to effectively reduce case acquisition costs (CAC) while maintaining patient experience and brand values.Build and manage marketing analytics and reporting function that drives data-based business decision making and consistently improving ROI"---s.Partners with Product Manager, Digital Properties to achieve online sales funnel meets KPI"---s and ensures a positive online patient and prospect experience.Be a clear and consistent partner with key stakeholders on overall patient experience throughout the treatment journey.Create and manage cross functional content calendar.Manage organic social content and influencer strategy to create brand awareness and lead generation while maintaining brand guidelines and personality.Build and execute omnichannel lead generation strategy and execution plans that include outbound digital and traditional media managed within brand guidelines and budget parameters.Keep current with latest industry, digital and competitive trends to maintain leading customer experience and strategic positioning.Collaborate closely with internal retail business partners to drive in-store appointments and ultimate case conversion.Effectively communicate with the entire organization to ensure alignment and understanding of strategies, plans, expectations and results.Attend weekly leadership meetings and serve as a key stakeholder in roadmap prioritization.About You:Must love to smile!!!Be an overall good person that gets things done in a pleasant, collaborative way and likes to have fun while doing it.Excellent leader who can inspire others, add value and guide a high-performance team.Proven record of working seamlessly in cross functional teams.Embrace change; be adaptable with a positive growth mindset.Strong interpersonal skills; ability to build relationships with superiors, peers and subordinates across a large and complex organization.Strong communication skills with a proven ability to communicate complex concepts and data in an easy to digest and actionable manner.A hands-on, results-oriented, "self-starting" - professional with a structured and pragmatic approach.Creative, able to multi-task in a fast-paced, complex work environment.Team player with a collaborative style; leads by example.Drive and a "winners"--- mentality" -, combined with a sense of humour and genuine interest in people. Tactful and diplomatic professional with unquestionable integrity and personal values.Requirements:An undergraduate degree is required; an MBA or equivalent working experience is strongly preferred.7+ years of relevant experience in consumer marketing and eCommerce5+ years of relevant experience in omnichannel consumer CRMAt least 2 + years of relevant strategy, sales and marketing experience in a startup environmentExperience in dentalProven ability to think strategically as well as execute and implement is a must.Strong analytical skills; data driven. Ability to take large amounts of data, identify key issues and opportunities and mobilize a team to quickly address the issues or capitalize on the opportunities.

Keywords: OrthoFX, Newport Beach , Director of Consumer Marketing, Executive , Irvine, California

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