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Sales - Media Buyer

Company: LeadiD LLC
Location: Newport Beach
Posted on: September 17, 2023

Job Description:

As the Programmatic Media Buyer, you will be responsible for working with both the Sales Managers and Campaign managers to execute CPI campaigns across our DSP. The ideal candidate would be a passionate, driven, and analytical person who is able to partner with cross-functional teams to drive installs.Responsibilities will include but are not limited to:Key Responsibilities:

  • Setup and/or manage a variety of CPI campaigns across programmatic sources, including content and native ad networks, exchanges / trading desks / DSPs, video platforms, and advertising networks to ensure reach, efficiency and scale are met while hitting KPIs
  • Identify online media buying opportunities by growing current relationships as well as locating new partners
  • Spearhead negotiating and closing deals
  • Lead analysis of campaign results to direct managers and executive team
  • Monitor and analyze campaigns for both delivery and performance
  • Ensure campaigns are profitable (Spend does not exceed gross profit)
  • Create solid media buying process and plan of action to ensure proper and thorough testing occurs for each campaign
  • Plan of Action to include:
    • Test Spend Threshold
    • Minimum Days needed to test
    • Networks to Test
    • Targeting
    • A/B Testing options
    • Create "Scale" process after successful testing of a campaign
    • Manage and lead Media Buying as neededRequirements:
      • 2+ years' of experience in an online media buying role working hands-on with programmatic channels, including ad networks, exchanges and self-service platforms, ideally for a direct response advertiser
      • Knowledge of various media forms, including display, video, email and mobile
      • Comfortable working with large budgets ($1MM+)
      • Experience with all deal models required: CPM, CPC, CPA, hybrid
      • Superior analytical skills and attention to detail
      • Advanced proficiency in MS Office Suite - especially Excel
      • Experience with ad trafficking
      • Creative thinker - passion for developing new marketing tactics and executing on themIf you feel your experience and skill set is a match for this role, send a resume and cover letter to

Keywords: LeadiD LLC, Newport Beach , Sales - Media Buyer, Sales , Newport Beach, California

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