Sales - Media Buyer

Company: LeadiD LLC
Location: Newport Beach
Posted on: September 17, 2023

Job Description:

As the Programmatic Media Buyer, you will be responsible for working with both the Sales Managers and Campaign managers to execute CPI campaigns across our DSP. The ideal candidate would be a passionate, driven, and analytical person who is able to partner with cross-functional teams to drive installs.Responsibilities will include but are not limited to:Key Responsibilities:

• Setup and/or manage a variety of CPI campaigns across programmatic sources, including content and native ad networks, exchanges / trading desks / DSPs, video platforms, and advertising networks to ensure reach, efficiency and scale are met while hitting KPIs
• Identify online media buying opportunities by growing current relationships as well as locating new partners
• Spearhead negotiating and closing deals
• Lead analysis of campaign results to direct managers and executive team
• Monitor and analyze campaigns for both delivery and performance
• Ensure campaigns are profitable (Spend does not exceed gross profit)
• Create solid media buying process and plan of action to ensure proper and thorough testing occurs for each campaign
• Plan of Action to include:
  • Test Spend Threshold
  • Minimum Days needed to test
  • Networks to Test
  • Targeting
  • A/B Testing options
  • Create "Scale" process after successful testing of a campaign
  • Manage and lead Media Buying as neededRequirements:
    • 2+ years' of experience in an online media buying role working hands-on with programmatic channels, including ad networks, exchanges and self-service platforms, ideally for a direct response advertiser
    • Knowledge of various media forms, including display, video, email and mobile
    • Comfortable working with large budgets ($1MM+)
    • Experience with all deal models required: CPM, CPC, CPA, hybrid
    • Superior analytical skills and attention to detail
    • Advanced proficiency in MS Office Suite - especially Excel
    • Experience with ad trafficking
    • Creative thinker - passion for developing new marketing tactics and executing on themIf you feel your experience and skill set is a match for this role, send a resume and cover letter to media@leadid.net.

Keywords: LeadiD LLC, Newport Beach , Sales - Media Buyer, Sales , Newport Beach, California